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Geopath協會成立于1933年,最初的交通審計部門對媒體審計Inc .)是一個非營利組織由三方委員會由廣告商、機構和媒體公司。Geopath的歷史使命是審計的家媒體的發行量在美國。我們組織現在已經擴大了歷史的焦點。Geopath看起來未來先進的觀眾位置測量,深入消費者的洞察力,和創新的市場調查。我們使用最先進的數據、技術和媒體研究方法以及整體綜合方法提供了強大的工具,測量和分析觀眾的位置和顯示消費者參與國內廣告。Geopath的行業標準是一個市場更聰明哦。變化的Geopath品牌是一個強有力的象征。我們不再是一個老式的廣告牌評級。我們是一個敏捷的,綜合的、熱情的、前瞻性的組織。我們是行業標準,推動一個更聰明~ ~市場通過先進的觀眾位置測量,洞察力和市場研究創新。

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